Existing Segments:

• Campaign vs. Broadcast
  • Campaign = Gave us a good email
  • Broadcast = We found a valid email
• Michael vs. Wendy
  • Michael = Enterprise
  • Wendy = Commercial
• Feedback or Demo
  • Feedback = did not meet us
  • Demo = did meet us
• Suzaane’s CRMedy
  • (Hayley to send Furhaad the link)
  • Gmass
  • Group I pulled out
  • Suzanne
• Warm leads definition
  • Initiated comms with us
  • Suzanned
  • One of us spoke w/ for > 2 mins
• HD Suggestion
  • We start tracking touches not just warm
  • Add warmth on top
  • Furhaad List of things we’ve tried