Hello world! It’s December 6, 2022 1:11 PM (EST) and I declare 2023 for harmonious, victorious Ascendancy!!! 🦅👑🗽🐲🧭🗺∞ Goodness, I love me an emoji-fest. But what’s this all about? Expand the segments below to satiate your soaring curiosity…


What would McKinsey, the best strategy consulting firm in the world, tell McKinsey, if McKinsey hired McKinsey to give McKinsey advice?

If McKinsey actually had the best overall grand strategy in the world, wouldn’t it long ago have surpassed all other companies?

In other words, if McKinsey is really so good at strategy, why isn’t it more valuable than Apple?

The McKinsey Kōan


Strategy-As-A-Service?!


Wanna create together?


🦋 Return.