What would McKinsey, the best strategy consulting firm in the world, tell McKinsey, if McKinsey hired McKinsey to give McKinsey advice?
If McKinsey actually had the best overall grand strategy in the world, wouldn’t it long ago have surpassed all other companies?
In other words, if McKinsey is really so good at strategy, why isn’t it more valuable than Apple?
The McKinsey Kōan is one of the Founding Questions of Ascendancy.
Return to the 🥋 Dōjō.